Digital Marketing

Digital Marketing Management Diploma

This diploma provides hands-on training in digital marketing and modern marketing operations. Students learn how marketing strategy supports business growth through advertising, communications, and online engagement.

The program introduces core marketing concepts along with the digital tools and platforms used in today’s business environments.

Salary & Outlook

Graduates enter a high-demand sector with competitive wages across Canada. Health and social community services represent one of the fastest-growing job segments.

35.58

Average Wage/HR**

57.44

High Wage/HR**

Source: workingincanada.gc.ca ‍

NOC Code: NOC Code: 14200, 12200 – Wage data based on NOC code 12200 and rounded down to the nearest dollar. Average wage doesn’t reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated: December 2024.

Curriculum Details

Course Information

1 Course Details

The Digital Marketing Management program provides students with hands-on digital marketing training that reflects the skills employers demand today.

This program prepares students to work in advertising, marketing, and e-business by teaching them how to plan, organize, direct, control, and evaluate marketing activities across commercial and industrial organizations.

Students will gain knowledge in areas such as digital advertising, marketing strategy, e-business operations, and public relations.

Graduates will be prepared for employment with:

Commercial and industrial organizations
Government departments
Advertising and marketing agencies
Public relations firms
Consulting businesses in marketing and communications.

2 Course Listings

DAP101 – Introduction to Financial Accounting (40 hours)

This course introduces the foundational principles of financial accounting used in business operations. Students learn how to record financial transactions, understand debits and credits, prepare basic financial statements, and interpret financial information for decision-making. Emphasis is placed on the accounting cycle, journal entries, ledgers, and the preparation of income statements and balance sheets.

SFCS100 – Strategies for College Success (20 hours)

This course equips students with the academic and personal skills needed to succeed in post-secondary education and the workplace. Topics include time management, goal setting, study strategies, critical thinking, professionalism, teamwork, and effective communication. Students develop habits that support academic performance, accountability, and career readiness while building confidence in navigating a college learning environment.

MATH100 – Business Mathematics (40 hours)

This course develops practical mathematical skills required in business settings. Topics include percentages, ratios, markups and markdowns, interest calculations, payroll calculations, and basic financial problem-solving. Students apply mathematical concepts to real-world business scenarios to strengthen quantitative decision-making skills.

Introduction to Computers

This course provides foundational computer literacy skills necessary for academic and professional environments. Students learn basic hardware and software concepts, operating system navigation, file management, internet research techniques, email communication, and cybersecurity awareness. The course ensures students are comfortable using digital tools required throughout the program.

Introduction to Word Processing

This course focuses on professional document creation using word processing software. Students learn formatting techniques, document layout, tables, templates, styles, mail merge, and collaborative editing tools. Emphasis is placed on producing polished business documents such as reports, proposals, and professional correspondence.

3 Admission Requirements

Prior to acceptance, applicants must meet at least one of the following requirements:

Basic Eligibility

Proof of Grade 12 completion or equivalent, or
19 years of age or older

English Language Proficiency

Applicants must also provide evidence of English language proficiency through one of the following:

Secondary Education in English
Proof that 3 years of full-time secondary education (Grades 8–12) were successfully completed in English in a country where English is a principal language.
- May include completion of an Adult Graduation Program
- Must provide transcripts showing Grade 12 English with a minimum grade of “C.”

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Post-Secondary Education in English
Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction (in a country where English is a principal language).

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Approved English Language Test Scores
Test results must be no more than two (2) years old before the program start date.Accepted tests and minimum scores:
- IELTS Academic: Overall score 5.5 or higher
- CAEL: Overall score 40 or higher
- Duolingo English Test: Overall score 95 or higher
- TOEFL iBT: Overall score 46 or higher
- CELPIP: Listening 6, Speaking 6, Reading 5, Writing 5
- PTE Academic: Overall score 43 or higher
- CLBPT (Canadian Language Benchmark Placement Test): Listening 6, Speaking 6, Reading 5, Writing 5

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Career Opportunities

Advertising Manager

Electronic Business (E-Business) Manager

Fundraising Campaign Manager

Internet Communications Manager

Marketing Manager

Media Relations Director

Promotions Manager

Public Relations Director

Sales and Marketing Manager

Employment Opportunities

Marketing and advertising agencies

Public relations and communications firms

Corporate marketing departments (commercial/industrial businesses)

Government departments and public sector organizations

Consulting businesses (marketing/PR/digital strategy)

Scholarship & Loan Information

Financial support options are available for qualified applicants. Students in British Columbia, Alberta, and Ontario may qualify for provincial student loans, grants, scholarships, and flexible repayment assistance plans.

Our financial coordinators assist with document preparation, application procedures, and evaluation of scholarship criteria to make education accessible.

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